Product development is the entire process of bringing an idea into a concrete form. The whole process originates from a small idea and it ends with the product getting marketed. Every product development manager is always looking forward to getting a project offer and finishing it on time. But the most important of getting a project done is the resources which include work strength, new ideas, and the zeal to complete the work on time and that too, without any mistake. Hence, the product development team has to work immensely hard to get the project moving, under the pressure of the manager. The pressure can seem productive at first but can fail the whole team in the long run.
Myths of Product Development
Most people don’t understand the amount of work a product development team has to go through to be the best in the business. They have to go through the proper planning process before they execute the product to the employer. This is not an easy work to do as many people might like to think. Here is a list of 5 myths of product development that have been going around for the longest time possible.
The managers tend to push the product development team towards making the first project successful. According to them, if the first project becomes a success, they will start getting more offers and hence, will lead to their progress towards the better. This thought is entirely wrong. In a product development project, even if one project becomes a success, there is no guarantee the next project will end up being the same. Even if the team members are to follow the same chronology, they might not get a successful project the next time. Due to the low fund, many product development teams lack skilful workers as well as resources. These are important for a project to become a success. Hence, even if you pass the first project with flying colours, you might not get the same result the next time.
2.To impress the buyers, you need to add more features to the product
The only objective of a product development team is to impress the buyers to sell more products at the market. But, adding more features to a product won’t always impress the buyers. This ends up making a simple product confusing to the buyers. For example, a digital watch with multiple features might make the buyer confused on how to set it up, and that too, only for seeing the time. The minimalistic approach lacks in most of the product development projects. Adding up more features would only make the product more complicated for the customers to comprehend.
3.To get the end product sooner than the deadline, you need to work on the project faster
To launch a product, you need to start with a small idea and make it huge. Behind the entire process, the product development team members work day and night to meet their deadlines as well as make the best product to impress the clients. But according to the managers, faster you work, sooner a product gets done. This is unfortunately not the case for most of the projects. Each project needs its own time to develop into the final product. Working faster won’t make the product come out sooner.
4. Always go by the first development plan
Before the start of each project, the product development team makes an extensive plan on what steps to follow to reach the finish line. But, over the period, with every new instalment, the first development plan might get modified. If a team continues to follow the same development plan even if modifying it would lead to a better product, then the result would not meet the expectations of the client. Yet, that’s one of the many mistakes a product development team makes.
5. More usage of resources would lead to more development
Most managers tend to use the highest number of resources to make one project successful, which will lead to the development of the entire company. This thought process is entirely wrong. Usage of all the resources for one project, even if unnecessary, would only affect the other projects. If every resource is used up on one project, then there are no other resources left to work on the upcoming projects. Hence, that would affect the entire company massively.
We constantly mix up product development with product manufacturing. There is a huge difference between product development and product manufacturing. To understand the difference, you need to understand that to manufacture a product, the entire work chronology remains the same. But, in a product development project, each work is different from the earlier one. You need to suggest versatile ideas every time to make the newest product more unique and to impress the employer. You cannot chronologically follow the same pattern of work every time. The job responsibilities of each team member remain the same but the final product has to be different, which is not the case in the manufacturing department. Hence, there is a lot of work that has to be done by the product development team members on each project to make the final product a success.