Our client has a renowned presence in traditional advertising in India where traditional marketing is still the most dominated medium of advertising. Our client deals with companies who want to use local shops or mall spaces through traditional advertising.
To manage all the material expenses, delivery, availability of local spaces across India, and other operations, they use to work manually on excel. Added to that, every local shop has its own personalized advertising spaces, making it difficult for them to handle.
So, they reached out to Terasol Technologies to digitally transform operations to make their team more efficient and productive.
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Our team adapted to 5-stage Design Thinking model to craft the perfect solution. The stages of this Design Thinking process are as follows:
1. Empathise, 2. Define, 3. Ideate, 4. Prototype, 5. Test.
The client wanted a fully functional web-based management system to manage all their operations across India. These operations included materials accessibility, printing, expenses, delivery, and availability of local spaces and their dimensions across India.
To overcome the client's challenges and push on to the next level, we started with research and requirements elicitation. Our primary goal at this stage was to align all the crucial details and define the development strategy, along with further project stages. We started with designs and visions of the final product.
We employed the agile development methodology to enable easier testing and debugging, as well as to ensure the flexibility to change throughout the entire development period. Furthermore, we conducted weekly meetings with the client to maximize our efforts and eliminate any emerging issues early on.
We managed to meet tight deadlines and enable seamless improvements proposed by the client from time to time. We also provided the client with small increments all along the road to acquire relevant feedback and show the work done.
Our team developed an easy-to-manage web-based portal for the top-tier members of the team. It was to help them communicate their needs and requirement with the client and the team members. It includes:
This module allows the main supervisor to manage users here- the state mentor and district mentor. You must be logged in as a member of the Administrators and have easy access to projects and other members to communicate efficiently.
Admin can easily add, delete and manage state and district mentor profiles making it a frictionless experience for your top management.
We developed this for client to enable them to manage all their projects easily. The admin can add projects and track the project status. Admin can add other details like assigning local store to advertise on, the stage the project is at and the date it will be completed.
Client management involves coordinating and managing interactions between a client and the organization. Admin can easily add a client and provide them separate account access so that they can track the stage their traditional advertising is at.
This module helps the users to respond to client needs and check client status (inactive or active).
We developed an android application to help the team to track the project stage and ensure transparent communication between members. This application consists of:
We developed the basic Login Module is a portal module that allows users to access their account using a username and password or via email login.
Traditional advertising has different stages like material assembling, printing, delivery, etc. This application helps the team for tracking the project stage. It also helps in forming progress reports to update the managers. It resulted in communication transparency from the district team to the top supervisor as well as the clients.
This app had a feature to notify the user of updates and reports ******even when the app isn't open.
Users can access all records and stats from their past projects to analyse and make data driven decisions in current projects.
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