Who doesn’t love a delicious piece of cake? Cake, in all its various shapes, flavours and sizes continues to be one of the favourite delicacies of food lovers across the world. Why then, wouldn’t a custom cake app be a rage too? But lets talk about numbers first.
The popularity of cakes can be seen clearly from the rate of growth of the industry. The global cake industry has witnessed a growth in recent years and is expected to continue this good run at a rate of 3.5% between 2020-2025, as stated in an industry report by Mordor Intelligence.
Factors that contribute to the growth of the cake industry have been an increase in consumption, change in preferences, and entry of several small-scale producers. Our focus is on the preference part, i.e. what exactly has driven generally health-conscious and non ‘sweet-tooth’ consumers towards cakes. The answer, you ask? Custom made or themed cakes. Let’s dive in deeper to understand why custom-made cakes have become a breath of fresh air in the bakery industry.
What makes Custom Cakes so Special?
It is the very idea that a product is tailor-made according to your preferences, makes it a major hit among people. For one thing, everyone loves customization. From our appearance, smartphones, and our vehicles, we just can’t settle with the same look all the time. Hence, the basic human need to create suitable objects has led us to seek the same level of control in cakes as well. Be it a birthday party, anniversary celebration, baby shower, bachelor party or any romantic occasion, a change from the usual, mundane cakes can make all the difference.
Confused about the cost of developing a custom cake app for web or mobile platform? Here is our Interactive Cost Calculator to help you out!
An article on BrandonGaille.com states that limited-time offers and themes in the cake industry can increase consumer excitement, which in turn can raise sales by 9.5% along with a 2-point difference in market share.
If we consider the US bakery industry, numbers by Statista show that decorated cakes formed the lion’s share of the market, around 26.3% in 2017.
So, how can you tap into the potential of this market, even if you are an established name in the industry? Technology is going to help you with this. More specifically, a web app or a mobile app for your bakery business that can enable customers to place orders for customized or designer cakes. An app will ensure that your business has a global footprint and reaches out to maximum consumers.
Let’s understand the features that you can have in your custom cake app to make it a truly memorable experience for consumers.
Features For Your Custom Cake App
Here is a look at the amazing and desirable features your custom cake web or mobile app can include:
Customizable Cake Options
You can have options for helping the consumer select the shape, type of cake – egg or eggless, number of layers, flavour, among others.
Apart from this, the ability to include features such as characters from pop culture, children’s cakes, occasion-based cakes, should also be in your app.
Smooth Ordering Experience
The users should be able to easily select the size, flavour and type of cake and order it in a few simple steps. Order tracking facility is also a key feature that will make your customers feel they are kept in the loop at all times.
Latest Cake Designs
Whether its superheroes or any other popular design, your app should have a plethora of trendy options available for cake lovers. This will ensure it stands out and attracts the attention of a greater number of users.
Whether you are a newbie in the bakery industry or a seasoned company who wants to reach out to the internet community of cake lovers, getting a mobile or web app is absolutely essential. This way you’ll get to have your cake and eat it too!
Not sure where to start?
Contact us to help you get a highly user-centric, innovative and robust web or mobile custom cake app for your business.