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How To Avoid App Development Failures

68.7% of Mobile Apps Never Hit the Thousand’s Download Mark, Scary right? Let’s Find Out How to Avoid This!

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App Development Failure: The Critical Reasoning

With 218 billion apps for 6.25 billion smartphones users across the globe, the supply side of apps is nowadays visibly greater than the demand. This makes the chances of your app’s starlight success thinner than the silver thread itself! To make your app successful you need to make it a people’s favorite, like Netflix or YouTube. Here’s the list of eye-opening insights as to why this happens.

1. Short Term Benefits


People have a tendency to think in terms of short-term benefits. We simply don't spend enough time to
(a) learn about our consumers and
(b) incrementally enhance the app over time. Businesses need to start thinking about years instead of months or weeks.

2. Fails to Add Value in Daily Life

Ask yourself, can you pinpoint the issues that your consumers are having and address them via an app? When mobile apps help a user in solving a problem, they create more value in their life. If not, the user will eventually uninstall your app.

3. Too Heavy for Instant Availability

We went from the sudden boom of ‘we have an app for everything to we have too many apps for everything. Some apps are too heavy for phone storage to download instantly and lose their user to their competitors.

4. Complicated Long-term Engagement

Businesses don’t update their app features or engage their customers frequently. As marketers, we must concentrate on developing long-term connections with mobile customers in order to keep them engaged with the business.

Flipping the Table with Smart Choices

Although according to stats 80% of app startups fail but say you have an exceptionally invested audience you can make it up to that 20% who don’t. Before you hit the call button to connect with a developer here’s a self-assessment you need.

Q.1 Do I have a user base that engages with my product daily?

If you have a product where the users engage with your services regularly having an app will ensure instant access and convenience which will make your business more successful and reliable.

Q.2 Will having an app installed improve my user’s life in the long term?

Put yourself in the shoes of users, do you really need to make it to their cellphones? Will having your app speed up their daily tasks and routine? If yes, then an app might actually be a good idea.

Q.3 Do my competitors see success with their app launches?

The smart ones always learn from the mistakes of others. Do a competitor analysis beforehand and see how a mobile app is adding up to their overall revenue. If it helps them achieve an exponential profit then adding an app might be a good idea for you as well.

Q.4 Are there areas where my app can help users become more efficient?

If your app adds value to your user’s life the chances of sucess gets higher. Before you create an app development strategy create a list of areas where your app can be of great help to the users. This will help in better app development planning and its sucess.

Yes-to-question

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Reasons to Not Invest in App Development

Companies spend thousands of dollars on building apps, fail then fail.

So, before making a hole in your pocket, consider these reasons before you start investing in apps in upcoming years.

SEO

Because of the Magic Word SEO

So the first reason to avoid investing in apps is SEO. Why?

For instance, You own an e-commerce store where you sell trending clothes, named ‘Wardrobe’. Your customers won’t get your app if they search for trending clothes in the Play store/ Apple store. They particularly have to search for your brand name, which they might not be aware of.

This is because one can’t do SEO of a mobile app. ASO or app store optimization can help you, but it’s not a simple catwalk for you to build an app and then attain a good ranking in this growing competition. It’s a difficult and erratic plunge.

Android-vs-ios

Some of Them are iOS/ Android Only Apps

Users of smartphones are always arguing the relative benefits of iOS and Android. While some developers argue that Apple's OS is more user-friendly, it is also a far more tightly managed system.

One of Android's greatest assets is its openness, which gives app developers more freedom. When you are a start-up and thinking of investing in apps, you have to strategically decide which app platform to go for android, iOS, or both.

The cost of development goes high when targeting both, as you might need to pay for both the stores. As a start-up, it’s necessary you invest in mobile apps smartly and start the journey with other alternatives.