Gone are the days when you had to wind up your office work quickly so you could reach home on time to catch up with your favorite TV shows in the evening. Gone are the days when you felt frustrated and upset when your kids or spouse controlled the TV remote, and you missed the most crucial episode of your favorite series.
Not anymore! With mobile apps you can watch your favorite shows at any place, anytime without any constraints. Incredible, isn’t it?
This has been made possible by the digitization of the media and entertainment industry due to which you can watch news and entertainment channels on the fly.
According to a study of the top 10 most used applications, entertainment apps, including games, hold the first 5 positions in terms of popularity at the Apple App Store.
Popular App Categories at the Apple App Store:
Top Categories that people use smartphones for
There are several advantages of
using mobile apps for media and entertainment industry. Some of these are as follows.
1. Brand Awareness
An average person spends nearly 3-4 hours on their mobile phone every day. So, smartphones are the best medium to grab user attention. By having a mobile app for your brand, you can frequently update customers about new offers and discounts, which in turn might prompt them to connect with your brand, time and again.
2. Trend Tracking
With mobile apps, users can keep track of the latest media and entertainment trends. The apps are programmed to identify customer interests by analyzing their search history and the type of posts they browse or frequently read. This ensures that they get what they want in their update notifications.
3. Push Notifications
If anything, push notifications help market your business better. It enables you to shoot tens of thousands of messages about new videos and news available in the industry via the app. You even get a chance to offer rewards in terms of discounts and special sales for loyal customers, by way of which you can strengthen your customer relations.
4. Removal of Pirated Content
With issues related to plagiarized content growing day by day, especially in case of videos which are easily accessible, it’s becoming more important than ever to have some kind of control over it. This is where apps help us out to cut down the usage of duplicate content by providing content at cost-effective rates. In fact, several media and entertainment apps offer free videos. The quality of the videos is also good when accessed via mobile apps.
5. Engineering an Independent Platform
As it turns out, entertainment mobile apps enable the creation of an independent platform for movies, music, live streaming, sports and more. This is a good thing for several artists as they can create content for consumption to gain sizeable followers.
Previously, only professionals with resources could create video games and generate all kinds of content. Today, the process of application development is so effortless that people from various talent streams can experiment freely without any limitations.
6. Distribution of Information
Mobile apps for entertainment have also become a source of information. Now Entertainment app development allows users to swap different kinds of content, media and other useful information on the platform.
7. Seamless Content Flow
Mobile entertainment apps ensure a smooth flow of content across the global market. Anyone who can share authentic content can use these apps to connect with the right kind of target audience they are looking for.
8. Growth of Gaming & Music Apps
Gaming apps form a significant part of mobile entertainment apps. And these offer multiplayer options to gaming enthusiasts from all over the world.
Music has also become easily accessible through apps such as Spotify, Wynk, iTunes, Youtube Music, Jio Saavn and more. They give us the freedom to listen to different kinds of music anytime and anywhere.
9. Higher User Engagement
As the name goes, mobile entertainment apps are there to entertain and thereby engage their users. These apps are backed by a plethora of features along with a variety of content and are therefore good at generating curiosity among the masses.
The people who leverage mobile phone entertainment apps have a massive follower count and are treated just like celebrities. On the other hand, their fans can also use these apps to connect and interact with them. This is why engagement becomes one of the most crucial aspects of entertainment mobile apps.
10. Drives Sales
When you reach out to a great number of fans and followers, it is highly likely that you will be able to generate more leads, and in turn, more revenue for your business. After all, this is the basic aim of your mobile app, which is to connect with as many people as possible and convert them into clients.
11. Social Media Support
Social media is one of the most powerful platforms that can help you reach the target audience. If you have a mobile app, it could work miracles for your business. You can even undertake paid promotions so that people know about your app and are willing to download it from the ad itself.
12. Up-and-coming Trends
Technologies such as AR, VR, IoT and all will be changing the way people view and use media and entertainment apps. These technologies will be added to the app so that they could use it in a way that benefits them.
The media and entertainment are the most sought after apps in today’s world partly because of the bouquet of services it offers such as film songs, shows, games and more. So, if your brand doesn’t have an app yet, it’s high time to get mobile app development services for improving your business operations.
- Why Are Mobile Apps Important for the Media and Entertainment Industry? - January 22, 2020